Its 2017, 2018 is near. Time is evolving and so are the businesses.
Students are going for non-conventional trades as compared to earlier times. Digital Marketing has emerged as a preferred career path for students fancied with modern day marketing. This can add to their resume in sync with their primary skill. They can serve as a full-time executive. Or they can turn out to become freelance consultants looking to help businesses. Let’s have a look why businesses are going online and what spur it has created among students to learn Digital Marketing:
How to Learn Digital Marketing?
There are numerous ways in which you can learn Digital Marketing. Few of them are mentioned here:
Joining a Training Institute
There are present so many local institutes in your town itself which provide Digital Marketing Training along with other important essentials like Content Writing, Web Development and Graphics Designing. Joining them will help you develop good skills and you can start your career as a freelancer. At this stage you are ready to apply for jobs at Digital Marketing Companies too.
Internship from a Digital Marketing Firm
This is one great way you can learn Digital Marketing. Joining a Top SEO Company like RankFrog will give you the experience of working with live projects which is quite handful at an early stage. Because as a freelancer people will feel conscious to give their money site (a business site) for experimentation to a novice.
But working with an established firm will lend you apt skills that you start your career as a Digital Marketing Executive. Also, who knows you might get an appointment letter from your internship company if they see some spark in you. Moreover companies nowadays are looking to provide internships to those guys only whom they can acquire as full-time employees later on.
Learning from Online Resources
YouTube and Google are enough for people to learn anything. A plethora of information is available on internet these days if you want to learn online and acquire skills in any trade. Digital marketing is by no means different from it.
Communities like Moz and Blogs like SEJ, SearchEngineLand and Quicksprout have wealth of information in them. They are more than enough if someone is looking to get himself/herself a 2-4 hours of practice everyday.
Also look to follow top influencers and marketers like Matt Cutts, Neil Patel and Brian Dean to keep yourself abreast with the latest industry trends.
Why Businesses need Digital Marketing?
Almost every business is going online. More so as they understand the power of internet, but what about offline businesses? What is their plan of action? Yes, they need internet too (Digital Marketing to be exact).
To an extent I agree that most offline businesses generate great amount of revenues in their geographical location. But what next? Will it continue to serve good to them as potential customers have started learning, reviewing and most importantly buying products online.
The need for going online is imminent. Businesses can’t discount the benefits of Digital Marketing for adding value to their brand.
Opportunities are endless. You can sale products online in addition to offline. You can drive people to your offline stores via being present of FB, Twitter and other platforms. Building a brand also requires multi-channel promotion. Believe me, people don’t see you as a brand if you’re not recognizable online.
To Conclude –
There is no doubt that Digital Marketing has become the most sought-after add-on employers are looking for apart from the primary skill. You must have observed that people who are bilingual or good in comm-skills have an edge over other job seekers. This is just the same because every firm requires few guys to manage its branding and social media channels.