The website is the need of time, no matter which domain we belong to. Businesses that plan to have dominance over the online world need to maintain a website that offers their products and services is the best possible manner. A website is composed of various things but web design is the element that gives the first impression of your business. It is the first criteria that determine the business credibility. It is the reason that businesses give paramount importance in the formulation or redesigning a website. However, there are certain secrets that are not revealed by designers. Let us help you in uncovering the 3 secrets that no one ever reveals.
Secret no 1: User-friendly Web design
A web design that is user-friendly provides an easy and effortless experience. No matter how many times we repeat this term, its importance cannot be overstated. Navigation plays a key role in providing a dynamic user experience. Induce those things in the topmost part of the website that user is likely to look for. A design promises superior navigation which has categories; menus and sections which make the user find his desirable thing without much effort. A layout that allows the flow of information in the logical order and a strong call to action also help in providing a superior user experience.
Secret no 2: Responsive Web design
The secret that makes the website stand out is the responsiveness. A web design should be responsive regardless of the device is it accessed from. It should be able to work on multiple browsers based on user preference whether that is Internet Explorer, Firefox, Safari or Google Chrome. Users should be easily able to scroll throughout the website without it being hanged or crashed. The page should load faster so that user is not forced to wait. If a design lacks these qualities, it makes visitors frustrates, who are likely to leave the site and are then difficult to attract.
Secret no 3: Visually Optimized Web Design
Visuals rule the designing world and compel the user to interact with the site. Users like visual content because they easily convey the message. The more time the visitors spend on the content the more leads it generates and draws more sales. The images induced in the design should be of high quality and the written content should incorporate should be visible and easily comprehend by the user. A designer should use such colors that complement each other and doesn’t affect the readability of the content because what’s the purpose of adding content when it is not readable? Typography is also a factor that affects the readability and the visual appeal the site gives. Use proper font and size that makes the text easily readable. Further, keep the heading and body font different so that user easily distinguishes between them. A site that has poor readability scares the user away. Visuals enhance the whole message of the business and further highlight the solution that business offers.
Wrapping it up
Web design plays a very crucial role in forming a lucrative business both online and offline alike. It assists in forming a relationship between user’s problem and the business offered solution. The ultimate goal of a site is to increase the conversion rate which can be attained keeping these secrets in mind.
Hina Eni is a specialist web designer associated with many web designing companies in dubai. She design websites on WordPress and PHP and can also work on bootstrap templates. She has good command on Adobe products as well. You can follow her on FACEBOOK | TWITTER | LINKEDIN