Month: March 2018

The Ultimate Recipe for Using Online Marketing to Achieve Quick Success in Business

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With the onset of the internet, the world is now driven by internet technologies in every field. Forget the days of going out to buy clothes, shoes, groceries, etc. outside because now you can just order them with a single tap. The internet has made everything way too convenient for us. Suppose you are looking for a pink t-shirt, no need to look into different shops. Sit at your home, open your computer screens and just find that fantastic t-shirt with a single touch of the mouse. 

Change in shopping experience

Online marketing has changed the shopping experience widely. The age-old traditional days of buying clothes from stores are an old story now. Before going ahead into the nitty-gritty of online marketing, let us first understand the concept of online marketing. Online marketing is promoting various goods through an online forum. In short, online marketing helps the seller to deliver essential offers related to the marketing of the product to the consumer, so that they can come and buy the product. The consumers consider online marketing as distracting, and in turn, they end up blocking these advertisements pop-ups or ad blocking mechanisms so that they cannot view the offer and get distracted.

Online advertisements

Since internet has proliferated there was rampant growth in the public who viewed these online advertisements. There was a research done that showcased that the population of US saw internet advertisements that surpassed the number of viewers of ads broadcasted on television. There was an overall 80% growth in the business of online marketing and the revenue generated was even higher.  

Methods of executing online marketing

Further, the online marketing is carried out by using different methods such as search engine optimization, email marketing, pop up ads, social media marketing, web banner advertising, etc. These types of advertising came into the regulation of the government, and those who were not able to hide their content started using various methods to share their pop up advertisements by hiding behind the paywalls. 

The Origin of Online Marketing:

Online marketing initially was not that wide and was regulated by two major network operators namely NSFnet and ARPANET. Eventually, the regulation came down, and the internet ads came to light even more.

Email advertisements 

First, there was the introduction of email advertisements. These ads were directly sent into the mail of a person and were known as spam. The first spam was sent in the year 1991, and after that, there was a legal firm startup for such mail ads. There is distinct evolution now, considering the working of email advertisements as the computers used for sending spams are full of viruses these days.

Era of display ads

Then, there came the age of display ads. These were quite popular because the page operators could gain huge profits from such advertisements. One click on the link, a survey helped them earn money and led to good revenue for their businesses.

Search Ads 

Further, there was the introduction of search ads. These ads work with the method of search engine optimization. The method talks about the number of clicks on a particular website. The ad program was launched by Google in 2002 to fulfill the requirement for the method of search engine optimization.

Benefits of Online Marketing

Listed below are some of the significant benefits of online marketing:

  • Cost Reduction:

Online marketing does not include those fancy advertisements with a proper storyline. They can come up with appealing consumer ads by reaching out to the huge amount of audience in lesser time. This saves time and money.

  • Convenience and Comfort: Gone are the days of going out in the sun to buy various products. Online marketing has made it easy for the consumers to purchase the products by viewing the online advertisements at their comfort and convenience.
  • Analytical Research: Online marketing helps you out in analyzing efficiently giving out best statistical results.
  • Target Audience: 

This method helps you out in targeting the potential audience so that decent returns with the product can be expected.

The only reason as to why online marketing does not work correctly is because there are chances of debt in this process. The chances of debt increase in this arena of marketing because the internet is a tool which has made it all so easy. Today you are the king of marketing and your advertisement is everywhere because of search engine optimization. Tomorrow you can go down in minutes considering the facts that there were more searches for another product and its results are high. Here comes in into the picture that will help you out to get out of this situation. 


In a nutshell, the method of online marketing is getting famous day by day because of the new and upcoming advancements. People these days are looking out for convenience and comfort that is appropriately manageable with the online marketing. Overall, it makes advertising easy. 

Author bio:

Marina Thomas is a marketing and communication expert. She also serves as content developer with many years of experience. She helps clients in long term wealth plans. She has previously covered an extensive range of topics in her posts, including business debt consolidation and start-ups.

Reading Audiobooks is Beneficial than You Think

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No one in this entire world has been spared from reading books. Whether it was because of academics or novels, we all have read books. As much as we love reading books, there is one problem which is of carrying books everywhere. So far we never realised this issue but since the time technology has started making our lives easier, we have started giving the alternate options a fair chance as well. When it comes to reading books online, there are two easy options that you can go for i.e. reading books on smartphones through various Apps or listening to audiobooks. Out of these two options, Audiobooks is a relatively newer facility and some would argue that it is better than reading on phones. But it is absolutely subjective and both the options have their own merits and demerits. This article talks about how listening to audiobooks is advantageous and how by incorporating these into your life, you can reap its benefits. Read More

Ways to Utilize Technology for Generating Smart Business

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We live in an era powered by technology. Every single day we hear constant news of some smart device invented with an aim to ease the human life. This is bringing significant changes in almost every aspect of life, an essential part difficult to image without it. Technological acceleration is bringing a new set of strategic choices associated with how value is created and captured and how things operate in the organization. Businesses are utilizing this technology to do the heavy lifting on their behalf such as lift heavy cement blocks, solve complex calculations and search through different journals to provide you with a particular file that matches your requirement. All this ease is provided by people who were able to identify the need and put forward things required for their fulfillment. Now the key change in today’s and previous time is the use of this technology. First technology emerged as a business idea but now it is used to for the creation of business ideas. There are many ways we can utilize technology for generation of smart ideas discussed below:

No 1: Match Your Aim with Need

Technology has provided us with various online platforms. These platforms serve businesses with amazing ideas to turn their strategy of hard work to the strategy of smart work. First, realize your business goals and aims, and scan through these platforms a need that users want to fulfill. Search which needs matches with that of your goal and gear up a new venture to cater to that need.

 No 2: Use A.I for the Business

It is being observed the future is bright for the artificial intelligence. The advancements occurred are incredibly changing the way business takes place. Using cloud technology for your business can make it efficient. Businesses can adopt marketing automation technology to smartly increase their customer base through various applications. These applications can send email, popup messages and more. The automation technique is empowering business to work smartly in an efficient and effective manner. It gives the ability to provide instinctual solutions for all of their customers’ needs.

No 3: Market through Social Media

The social media platform such as Twitter, Facebook, Instagram, YouTube and more are a great platform to expand your customer database. These platforms allow you to engage customers in an interesting way. The direct engagement provided with the customers help us to adopt strategies that could lead the prospective customers, all thanks to technology.

No 4: Use the Data Available

Business can utilize the data available on these devices. This data is valuable that is collected and transmitted unharvested and unrefined. This data can be used for getting insights on creating such a smart business idea which can make significant improvements in the life by offering services or products to fulfill the need of the individuals.

No 5: Invest in IoT

The development in technology is bringing a new wave that could help us in making our work more productive with fewer people doing the process contracting the number of people involved. These devices have sensors installed which help them in detecting the change and taking actions accordingly. These devices are set to optimize the business operational processes, minimize expenditure, and further mitigating issue more quickly.

With the evolvement in technology, we are entering in an era where we are provided with unprecedented access to information. This sets the base for the next wave of smart business with unprecedented potential. Businesses that are able to utilize this technology will break new ground and remain at the forefront of this technology-powered world.


Hina Eni is a specialist web designer associated with website design company in Dubai for 2 years. She design websites on WordPress and PHP and can also work on bootstrap templates. She has good command on Adobe products as well. You can follow her on FACEBOOK | TWITTER | LINKEDIN

5 Facts about 5G That Will Blow Your Mind

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We are in a world that is mobile-centered. Every activity in our day requires the use of cell phone whether it’s for making calls, being connected, searching a recipe or an assignment help. It is the reason that major technological advancements are happening to provide more ease in every day to day activity. The emergence of the 5G network is also evidence which has been recently introduced to take the mobile network to the next level. 5G, the talk of the town is a wireless standard based on the IEEE 802.11ac standard of broadband technology. It makes the devices faster and smarter by connecting them to the internet. However, there are certain facts highlighted here about 5G, which will blow your mind away:

  1. More than Just Speed

The 5G is not only supercharging the mobile phone connectivity but is also said to revolutionize communication by being incorporated into the Internet of Things (IoT) making it more effective. This is said to bring a drastic change in the capabilities of the devices such as wearable device, automated cars, drones and more. The speed is said to reach a whole new level, a level that has not yet been imagined.

  1. Offers Ultra-Low Latency

The term latency is frequently heard with 5G. Latency means the response time taken from when you click the link or video and when the network starts the video. The ultra-low latency in the 5G perspective is what surprises us. The ultra-low latency has ranged between 1ms and 10ms. This allows the user to seamless stream videos into their headsets with no perceived delays. The lower latency makes sure that the response to the remote server is instantaneous when you press the button on the remote that guarantees a high-definition virtual reality content.

  1. Uses Sensor-Based Interface

Since users of various devices now demand more flexibility and efficiency, 5G makes sure it delivers that better than 4G networks, 3G and 2G. The 5G uses a new interface that is using sensor-related traffic. This interface is connecting the devices to the radio and controlling the information to and fro from the device.

  1. Host of Thousand Antenna

The 5G technology uses MIMO technology abbreviation of multiple-input-multiple-output. This technology allows 5G to feature many antennas on a single array. This technology allows it to receive data from more users at a time increasing the mobile network capacity. The ubiquitous connectivity it offers makes users more productivity, availability, cost-effectiveness, and resource and environmentally awareness.

  1. No Set Standards of 5G

There are no set standards of 5G network technology yet; however, what is being heard of is the involvement of high-band spectrum. This spectrum can grip on the exponentially high data load that is much superior to the low-band spectrum offered by others. The LTE is supposed to reach its efficiency limits including enhanced service delivery which will make it more suitable for the machine to machine communication. The draft is in the process and the goal is to set the next generation mobile standard by 2020 by ITU i.e. International Telecommunication Union. Also, Europe is expected to be the lead market of 5G network technology.

The 5G will not only boost the mobile network speed but will also revolutionize the device. The increasing connectivity provided by 5G will ensure that devices reach their full potential. The impact of 5G network technology with truly revolutionizes both personal and commercial transportation.


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